Press Release Origination (PRO)

Activity available under: Marcoms Accelerator, Media Communications and Marketing Management services.

Scope: up to 400 words (main body)

Credit value: 4

Description

Wikipedia: “A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body and other information.”

Press release themes include product announcements, contract wins and personnel appointments.

Definition

‘Rework’ (a.k.a. repurposing) means the copy is created from existing material, supplied by you and/or which we have originated for you in the past. Compared to an ‘Origination’, little if any time is allowed for research / background reading. No time is allowed for interviews.

The Process

Copy is typically generated against a verbal brief. In some cases, a written brief may be supplied/required.

You are responsible for the provision of any new/repurposed images, photos and diagrams (at suitable resolution) that may be required. Minor image manipulation is included within the scope of this activity.

The material will be produced under strict version control. Towards the end of the process, you will be asked to approve a specific draft version or supply an amended version that will be taken to be fully approved.

The Deliverable

This will be a Word document with embedded low-resolution images and high res images as accompanying files. The press release is yours to use as you see fit; e.g. send to editors and place on your website.

Additional

If more words are required, the draw will increase by 1 credit per additional 100 words. We can create graphics and images for the article (see Artwork) and we can also source stock images/photography at cost.

If you are engaged under our Media Communications or Marketing Management service, both of which provide a Communications Office, we can distribute the press release for you.

Last updated: 31st March 2026