Social Media Post Copy Rework (SMR)

Activity available under: Marcoms Accelerator, Media Communications and Marketing Management services.

Scope: As per LinkedIn and X (formerly Twitter) recommendations and boundaries

Credit value: 1

Description

Using social media platforms for your outbound marketing is an extremely popular practice. However, it has become a very crowded digital marketplace and it is imperative to post fresh and relevant content that includes the most appropriate hashtags.

Definition

‘Rework’ means copy is largely extracted from something else we have produced for you (a press release, an article or case study, for example) which is now online and can be linked to.

The Process

Copy is typically produced against a verbal brief. Indeed, we recommend you have a number of themes lined up so that you can time the posts to coincide with industry events and activities within your company – or we can manage that for you.

The copy will be produced under strict version control and, towards the end of the process, you will be asked to approve a specific draft version or supply an amended version that will be taken to be fully approved.

You are responsible for the provision of suitable artwork, or we can create it for you as an additional activity (see below)

The Deliverable

This will be a Word document with embedded #tags.

Additional

As mentioned, we can create Artwork for your posts. Also, we can post the material on LinkedIn and X (formerly Twitter) on your behalf (see Social Media Posting).

Last updated: 9th April 2026