B2B / E2E Technical Marketing Support
We help organisations operating in high-tech engineering sectors declare the excellence of their products and services. We do this by creating compelling content and making effective business-to-business (B2B) and engineer-to-engineer (E2E) communications.
Established in 2001 by Richard Warrilow (experienced electronics engineer and technical journalist) and Amanda Warrilow (formerly BAE Systems’ Press Officer and with extensive events management experience), Declaration is a husband-and-wife technical marketing support company.
You will benefit from our combined skills, experiences and the services we provide in the following ways: we help your company attract more and qualified leads; we empower you to work at a more strategic level; we reduce your workload; and we create the content you struggle or have little time to produce.
Standard Services
We offer four standard services, optimised to meet the requirements of most companies. Thanks to a novel ‘activities and credits’ scheme we have developed all our services are responsive, flexible and scalable.
MARCOMS ACCELERATOR
This is an intensive, six-week programme tailored to support you on a specific project, such as a product launch or exhibiting at a trade event. We also provide free consultancy while working on your project.
CONTENT
CREATION
We create the technical content you need for your inbound and outbound marketing. Whether you manage your communications in-house or use an external agency, we will create the content you and/or agency needs.
MEDIA COMMUNICATIONS
We will write and distribute your press releases, write and secure the placement of your articles and case studies in the trade press, and we can even manage your social media. We become your Communications Office.
CAMPAIGN MANAGEMENT
We formulate your content and communications strategies and plans, and we deliver against both. We will also support / represent you at trade events, plus we can manage your advertising. We manage your marketing.
Why Declaration?
- We talk the same language as your engineers and your customers’ engineers. We will keep their precious time to a minimum when creating the B2B / E2E content you need.
- We’re experienced technical marketers and we’re adept at translating features into benefits that attract leads.
- We’re communications experts. We have the tools, processes and media contacts to ensure your messages are heard.
- We do not outsource to third parties or freelancers: because doing so introduces delays and costs. Also, the more people that are involved the more scope there is for misunderstandings/misinterpretations.
- We love technology, communicating benefits and helping people: you, your salespeople and your customers.
- The majority of our work comes through recommendations, so we’re clearly doing something right and have been for over 20 years.
What Our Clients Say
“Declaration is a highly valued extension to my US-based marketing team. Located in the UK, Declaration is ideally positioned for when marketing activities involve working with customers, third parties and trade press publications in Europe. But they are far more than a satellite marketing operation, most of the content they produce is for our global marcomms and Richard Warrilow currently hosts most of our webinars for US-based attendees.”
Louie De Luna, Director of Marketing, Aldec Inc.
What Editors Say
“Declaration’s industry knowledge is very impressive, and the articles they write and submit on behalf of their clients read well, require minimal subbing and provide great advice to my readers. Also, because Richard has hands-on embedded systems design experience and has used a variety of test and measurement equipment over the years, we regularly invite him to be on the judging panels of Datateam’s industry awards.”
Catherine Hackett, Editor, Components in Electronics
Note, to date, Richard has been a judge on The Instrumentation Excellence Awards (2023) and the Electronics Industry Awards (2024). He is also on the judging panel of the 2025 Instrumentation & Electronics Awards.
Companies we have supported, and in many cases still support, include:
We're Here to Help
Whether you need temporary or ongoing support – or want someone to take ownership of the bulk of your marketing – we can help. Because we have standardised and optimised our services they are, in most cases, ready to go and we can hit the ground running. Also, our technical backgrounds ensure there will be a minimal learning curve. We understand your technology, we understand your markets and we know your target audiences.
Connect with us to arrange a free and confidential discussion.