The Declaration difference

We know your customers and we know how to help you help them.

It’s a win-win.

So, who are we and what do we do?

For 20 years we have been combining our writing, communications and marketing skills with our hands-on engineering experiences (yes, that’s our USP) to declare the excellence of our clients’ products and services. We work closely with the marketing people/teams of advanced engineering companies; supporting them with content creation, communications or campaign management services.

We can support you in ways no other agency can. We’ll make you more productive, reduce your dependence on support from your engineers and help you attract more and better qualified leads.

Content is King. It educates, advises, motivates and produces results

Inbound marketing is all about feeding the sales funnel. Good content attracts customers and it guides those you’d most like to work with to a mutually beneficial conclusion.

Declaration content has a ‘written by engineers for engineers’ feel, is current/topical (essential in our fast-changing industry), is engaging and has real value.

We’re expert at producing content that enables informed decisions to be made; even if it’s a No, because your content-rich sales funnel should be channelling the Yeses to you.

Understanding the reader

We pride ourselves on creating content that is purposeful and making communications that are more of an attraction than a distraction.

As the editor of a leading electronics magazine, I receive about 90 press releases A DAY. Of these, only an extreme few will make the cut and be reproduced as news because I have precious little time to prioritise which news items will be of most value to my readers. Declaration gets this. They never send me anything they feel won’t be of relevance and what they do send is written in a way that enables me to make a decision in a matter of seconds.

Neil Tyler

Editor, New Electronics

Are your communications producing the results you want?

Contact us for a free and confidential consultation

Good on the inside, even better on the outside

Our USP (combining experiences gained in hands-on engineering roles with writing, communication and marketing skills) enables us to bridge the void that so often forms between the engineering and marketing departments of high-tech companies.

With us on your team you will see an immediate improvement in the efficiency of your internal and external communications.  In addition, all your marketing collateral for your inbound marketing will be of greater value to the engineering community.

Meet the team…

… that’s going to revitalise your marketing and produce better and more qualified leads.

Richard Warrilow

I’m your Content Creator.

I’m a qualified electronics engineer, former technical journalist and, before establishing Declaration, I worked for a London-based technical PR agency.

In addition to creating the written content you’ll need for your inbound and outbound marketing I can call on my network of journalists (many of whom I know personally) to gauge interest in the publishing/posting of your articles and case studies.

Under our Gold service I would be one of your campaign managers.

Connect with me

You

You’re the team leader.

You make the best of us – our skills, experiences, media contacts and so on – to meet your marketing and business development goals.

You trust us to reduce risk and improve confidence.

You also use us to make your life easier, by letting us take on all the techy stuff, and translating features into benefits.

You also use us as your sounding board and to take on additional responsibilities if you are stretched or need to be away from your desk for several days at time.

Mandy Warrilow

I’m your Communications Officer.

What qualifies me to do this? Before joining Declaration, I was the PR / Press Officer of BAE Systems, in Rochester, in the late 1990s. I was also heavily involved in marketing and events management; but I started my career in the early 1980s in company’s technical drawing office.

In addition to taking care of your communications (trade press and social media), I can create your artwork and manage some of your advertising.

Under our Gold service I would be one of your campaign managers.

Connect with me

Want to know more?

We bring more than 60 years’ worth of experience to the party and have spent the last two decades supporting people like you. If you’d like us to join your team, and propel your company forward, contact us for a free and confidential consultation.

Been there. Done that.

There is no single ‘buyer persona’

B2B technical marketing is far removed from B2C marketing. It’s even different from B2B in non-technical sectors.

We can’t stress enough the importance of our engineering roots. We’ve worked as designers, test engineers and project managers. We’ve experienced every aspect of the lifecycle of a product, from concept to in-service maintenance. We’ve been engineering customers and we’ve been engineering suppliers.

We draw on all these experiences to ensure your website carries content of relevance to everyone involved in deciding whether or not your products or services are for them. We also ensure your external communications have something for everyone.

We will make your sales funnel more efficient and produce the results you want.

But don’t take our word for it

Declaration is very much part of Team Nexus. They’ve greatly boosted our presence in the industry, made us into a voice-of-authority and support us in ways no other marketing agency could.”

Michael Barrett

Managing Director, Nexus Industrial Memory

Declaration (noun)

A positive, explicit or formal statement.  Something that is announced, avowed or proclaimed.

Within the advanced engineering sector, you need to move beyond traditional marketing and communications.

You need to be making emphatic and compelling declarations as to why your products and services are the best.

 

CONTACT US

Please feel free to reach out to us for any help or with any questions. We are always happy to help you make a Declaration.

Sparkhouse, Ropewalk, Lincoln, LN6 7DQ

+44 (0)1522 789 000

declare@declaration.co.uk