The Declaration difference

We know your customers and we know how to help you help them.

It’s a win-win.

So, who are we and what do we do?

For 20 years we have been combining our writing, communications and marketing skills with our hands-on engineering experiences (yes, that’s our USP) to declare the excellence of our clients’ products and services. We work closely with the marketing people/teams of advanced engineering companies; supporting them with content creation, communications or campaign management services.

We can support you in ways no other agency can. We’ll make you more productive, reduce your dependence on support from your engineers and help you attract more and better qualified leads.

Content is King. It educates, advises, motivates and produces results

Inbound marketing is all about feeding the sales funnel. Good content attracts customers and it guides those you’d most like to work with to a mutually beneficial conclusion.

Declaration content has a ‘written by engineers for engineers’ feel, is current/topical (essential in our fast-changing industry), is engaging and has real value.

We’re expert at producing content that enables informed decisions to be made; even if it’s a No, because your content-rich sales funnel should be channelling the Yeses to you.

Understanding the reader

We pride ourselves on creating content that is purposeful and making communications that are more of an attraction than a distraction.

“Having worked in various editorial roles and for a variety of technical publications, I’ve received many article submissions over the years that have brought tears to my eyes. But not tears of joy. I can’t tell you how often I’ve agreed an article brief – of so many words and images, along with a strict submission deadline – with an agency or company’s in-house marketing person only to receive copy that is not only delivered late but also with far too many or far too few words and/or images. In the case of print publications, that’s a nightmare to manage because the flat plan is already set, and we can’t miss our printing slot. As for the copy, its value to my readers can be hit and miss and often contains product plugging.

However, when I recently received an article from Declaration it was like a breath of fresh air. I was genuinely impressed. They delivered what they said they would, a little before the agreed submission date, and the word count and provision of images were exactly as promised. Most importantly, the copy was well-written, engaging, void of marketing hype, and was formatted in such a way that made editing (not that much was needed) and page layout very easy. The quality of their work and their appreciation of editorial and publishing requirements is increasingly rare these days. It’s a real pleasure to work with professionals like the folks at Declaration”.

Clive "Max" Maxfield

Editor in Chief, Designing Electronics North America (DENA)

Are your communications producing the results you want?

Contact us for a free and confidential consultation

Good on the inside, even better on the outside

Our USP (combining experiences gained in hands-on engineering roles with writing, communication and marketing skills) enables us to bridge the void that so often forms between the engineering and marketing departments of high-tech companies.

With us on your team you will see an immediate improvement in the efficiency of your internal and external communications.  In addition, all your marketing collateral for your inbound marketing will be of greater value to the engineering community.

Technical Marketing

Meet the team…

… that’s going to revitalise your marketing and produce better and more qualified leads.

Richard Warrilow

I’m your Content Creator.

I’m a qualified electronics engineer, former technical journalist and, before establishing Declaration, I worked for a London-based technical PR agency.

In addition to creating the written content you’ll need for your inbound and outbound marketing I can call on my network of journalists (many of whom I know personally) to gauge interest in the publishing/posting of your articles and case studies.

Under our Campaign Management service I would be one of your campaign managers.

Connect with me


You’re the team leader.

You make the best of us – our skills, experiences, media contacts and so on – to meet your marketing and business development goals.

You trust us to reduce risk and improve confidence.

You also use us to make your life easier, by letting us take on all the techy stuff, and translating features into benefits.

You also use us as your sounding board and to take on additional responsibilities if you are stretched or need to be away from your desk for several days at time.

Mandy Warrilow

I’m your Communications Officer.

What qualifies me to do this? Before joining Declaration, I was the PR / Press Officer of BAE Systems, in Rochester, in the late 1990s. I was also heavily involved in marketing and events management; but I started my career in the early 1980s in company’s technical drawing office.

In addition to taking care of your communications (trade press and social media), I can create your artwork and manage some of your advertising.

Under our Campaign Management service I would be one of your campaign managers.

Connect with me

Want to know more?

We bring more than 60 years’ worth of experience to the party and have spent the last two decades supporting people like you. If you’d like us to join your team, and propel your company forward, contact us for a free and confidential consultation.

Been there. Done that.

There is no single ‘buyer persona’

B2B technical marketing is far removed from B2C marketing. It’s even different from B2B in non-technical sectors.

We can’t stress enough the importance of our engineering roots. We’ve worked as designers, test engineers and project managers. We’ve experienced every aspect of the lifecycle of a product, from concept to in-service maintenance. We’ve been engineering customers and we’ve been engineering suppliers.

We draw on all these experiences to ensure your website carries content of relevance to everyone involved in deciding whether or not your products or services are for them. We also ensure your external communications have something for everyone.

We will make your sales funnel more efficient and produce the results you want.

But don’t take our word for it

“Declaration is a highly valued extension to my US-based marketing team. Located in the UK, Declaration is ideally positioned for when marketing activities involve working with customers, third parties and trade press publications in Europe. But they are far more than a satellite marketing operation, most of the content they produce is for our global marcomms and Richard Warrilow currently hosts most of our webinars for US-based attendees.”

Louie De Luna

Director of Marketing, Aldec Inc.

Declaration (noun)

A positive, explicit or formal statement.  Something that is announced, avowed or proclaimed.

Within the advanced engineering sector, you need to move beyond traditional marketing and communications.

You need to be making emphatic and compelling declarations as to why your products and services are the best.



If you have questions about how we can help grow your business and make your job easier, please complete the form below and we will be in touch shortly. Alternatively, you can book a free and confidential consultation with us here.

+44 (0)1522 789 000