Helping you attract better and more qualified leads
The biggest obstacle to lead generation facing marketers in advanced engineering sectors is translating technical features into end-user benefits and communicating them to new and emerging markets. We’re here to help. We provide technical marketing support and business development services to help your business grow.
Here’s what makes the difference
Consistent Content
Words, whether written or spoken, are at the heart of your B2B marketing. Their intent, consistency and quality enable your customers to make informed decisions.
Compelling Communications
Frequent and resounding communications make you a ‘voice of authority’ and reflect your commitment to supporting your customers in our fast-changing industry.
Creative Campaigns
Whether you’re trying to increase your presence in traditional markets or enter new ones never lose sight of the fact you’re targeting a diverse engineering community.
B2B technical marketing relies on all three of the above being individually strong and working in perfect harmony.
Insight Blog & Resources
What are marketing communications and why are they integral to your business?
Marketing communications are part of the marketing mix. They are how your company reaches out to customers and prospects. In this post we’ll look at the core objectives of marketing communications and consider some useful marcomms channels.
Five Essential Technical Marketing Communications Metrics
Marketers need to know exactly how their marketing communication activities are working in terms of engagement, lead generation and conversions. If you’re working in the engineering sector, and unsure which metrics to measure, you can find out here.
Trade press communications in high-tech industries: It’s still important
Whilst social media marketing is the quickest way of broadcasting your news, never lose sight of the value that comes through appearing in the trade press – and how leading publications, with their e-news and Tweets, can place you in front of new customers.
We can help you with every aspect of your job
Through our technical marketing support services we will:
- Empower you to operate at a more strategic level.
- Create the content you struggle or have little time to produce.
- Improve the quantity and quality of your leads.
- Reduce your workload.
- Make your job more enjoyable.
Why Declaration?
- We talk the same language as your engineers and your customers’ engineers.
- We’re experienced marketers and we’re adept at translating features into benefits.
- We’re communications experts. We have the tools, processes and contacts to ensure your messages are heard.
- We love technology, communicating benefits and helping people, specifically you, your salespeople and your customers.
- We’re unique, the majority of our work comes through recommendations and we’ve been doing what we do for 20 years.
How can we help you?
We offer three ready-to-go technical marketing support services.
Bronze
Content Creation
We’ll create some or all of the content you need for your inbound and outbound digital marketing.
Services start at £1,500* pcm
Silver
Content Creation & Communications
Content creation plus a Communications Office to distribute your news and place your articles, blogs and case studies.
Services start at £2,200* pcm
Gold
Campaign Management (incl. Content Creation & Communications)
We’ll manage your campaigns in the capacity of a Joint Marketing Manager. We also manage an agreed marketing budget.
Services start at £6,000* pcm
* Terms and conditions apply
Success Stories
Declaration’s content creation support and communications service helps HORIBA UK enter a new market.
Nexus Industrial Memory enjoys better customer engagements as a result of greater trade press coverage, videos and representation at trade events.
What people say about us
“Before engaging Declaration, our press releases resulted in little coverage. Now, we’re getting pick up in, on average, six leading trade publications every time a PR goes out. Also, we’d never submitted any thought-leadership articles or case studies to editors for consideration before, because our sales engineers are too busy to create the material and I don’t have a technical background.”
“As a technical distributor working in advanced engineering sectors, we’re keen to add value to the services we provide our suppliers and partners. We and they are impressed with Declaration’s fresh approach to content-driven marketing and advice-led trade press communications.”
“Declaration has been working as part of our technical marketing and sales team since 2017 and has supported us on a number of campaigns. Their professionalism, proactivity and ability to deliver high quality content within very tight timeframes have been of great value to us. Working with Declaration is enjoyable and has enabled everyone involved in the marketing process here to free up time to focus on the more strategic aspects of our business, plus they’re assisting us greatly with communicating HORIBA’s value proposition.”
CONTACT US
Please feel free to reach out to us for any help or with any questions. We are always happy to help you make a Declaration.
Sparkhouse, Ropewalk, Lincoln, LN6 7DQ
+44 (0)1522 789 000
declare@declaration.co.uk