Helping you attract better and more qualified leads
The biggest obstacle to lead generation facing marketers in advanced engineering sectors is translating technical features into end-user benefits and communicating them to new and emerging markets. We’re here to help. We provide technical marketing support and business development services to help your business grow.
Here’s what makes the difference
Consistent Content
Words, whether written or spoken, are at the heart of your B2B marketing. Their intent, consistency and quality enable your customers to make informed decisions.
Compelling Communications
Frequent and resounding communications make you a ‘voice of authority’ and reflect your commitment to supporting your customers in our fast-changing industry.
Creative Campaigns
Whether you’re trying to increase your presence in traditional markets or enter new ones never lose sight of the fact you’re targeting a diverse engineering community.
B2B technical marketing relies on all three of the above being individually strong and working in perfect harmony.
Insight Blog
Pillar Pages & Topic Clusters: Part 1 – Why Are They So Important?
They’ve been a hot topic in the work of marketing since Google revised its search algorithms, but what are pillar pages and topic clusters? And, in addition to turning up in searches, are there other benefits?
10 Types of Content Marketing
Whilst the benefits of content marketing are considerable it is crucial to deliver the types of content your target audience will most engage with, and which will produce the best results for you. Here are 10 types of content and why they’re important.
Top 10 Benefits of Content Marketing
Content marketing is an inexpensive, effective and safe way to elevate your brand, no matter what your industry. In this post we describe 10 reasons why content marketing needs to be core to your overall marketing strategy.
We can help you with every aspect of your job
Through our technical marketing support services we will:
- Empower you to operate at a more strategic level.
- Create the content you struggle or have little time to produce.
- Improve the quantity and quality of your leads.
- Reduce your workload.
- Make your job more enjoyable.
Why Declaration?
- We talk the same language as your engineers and your customers’ engineers.
- We’re experienced marketers and we’re adept at translating features into benefits.
- We’re communications experts. We have the tools, processes and contacts to ensure your messages are heard.
- We love technology, communicating benefits and helping people, specifically you, your salespeople and your customers.
- We’re unique, the majority of our work comes through recommendations and we’ve been doing what we do for 20 years.
How can we help you?
We offer four ready-to-go technical marketing support services.
MARCOMS ACCELERATOR
We create the content and can make the media communications needed for a specific campaign – such as a product launch – all within a structured, measured and low risk programme.
Cost: £6,000*
CONTENT
CREATION
We create some or all of the content you need for your inbound and outbound digital marketing.
Services start at £1,700* pcm
Typical: Between £2,000* and £2,300* pcm
MEDIA COMMUNICATIONS
(including Content Creation)
Content creation plus a Communications Office to distribute your news and place your articles, blogs and case studies.
Services start at £2,300* pcm
Typical: (Between £2,600* and £2,900* pcm)
CAMPAIGN MANAGEMENT
(including Content Creation & Media Communications)
We manage your campaigns in the capacity of a Joint Marketing Manager.
Services start at £6,200* pcm
We also manage an agreed marketing budget.
* Terms and conditions apply.
Success Stories
EDA company Aldec uses Declaration as a UK-based powerhouse for its global marcomms.
Declaration’s content creation support and communications service helps HORIBA UK enter a new market.
Nexus Industrial Memory enjoys better customer engagements as a result of greater trade press coverage, videos and representation at trade events.
What people say about us
“Declaration managed the communications campaign for our new product superbly. As experienced engineers they recognized the most important features of our new product and, having worked in the trade press, wrote a press release that attracted the attention of editors in three continents.”
“As a technical distributor working in advanced engineering sectors, we’re keen to add value to the services we provide our suppliers and partners. We and they are impressed with Declaration’s fresh approach to content-driven marketing and advice-led trade press communications.”
“Declaration has been working as part of our technical marketing and sales team since 2017 and has supported us on a number of campaigns. Their professionalism, proactivity and ability to deliver high quality content within very tight timeframes have been of great value to us. Working with Declaration is enjoyable and has enabled everyone involved in the marketing process here to free up time to focus on the more strategic aspects of our business, plus they’re assisting us greatly with communicating HORIBA’s value proposition.”
CONTACT US
If you have questions about how we can help grow your business and make your job easier, please complete the form below and we will be in touch shortly. Alternatively, you can book a free and confidential consultation with us here.
Sparkhouse, Ropewalk, Lincoln, LN6 7DQ
+44 (0)1522 789 000
declare@declaration.co.uk