Media Communications
This service builds on our Content Planning & Creation service and provides you with a Communications Office that is responsible for communicating engaging content through trade press and social media.
Reaching out to prospects through the trade press and social media channels is essential if you are to attract new business. It is also important to keep existing customers informed and engaged if you are to retain their respect and loyalty.
Through trade press and social media communications you can become a voice-of-authority, a provider of advice and guidance, someone to be trusted and who is there to help customers.
We know how to write attention-grabbing news items, advice-rich articles and compelling case studies. We also provide a Communications Office– managed by Mandy Warrilow (formerly a PR / Press Officer with BAE Systems) – that is responsible for distributing your press releases (which we can write for you) to our network of journalists, and for placing your articles and case studies (which we can also write for you) in high profile publications. In addition, we can manage your social media: maintain posting a calendar and even make the posts for you.
How the Service Works
The service is delivered through an annually renewable contract and is underpinned by our flexible Activities & Credits scheme.
We deliver against your communications plan. Alternatively, we create, maintain and deliver against a plan for you, using your communications (or overall marketing) strategy as the starting point.
Our service starts at just £3,000 per month.
Just to put that figure into context, to hire a Communications / Press Office with more than 30 years of experience would cost you between £50k and £75k per annum in salary, between £8k and £12k per annum in employer contributions, plus IT and office space, and probably a company car.
Activities we perform under our Media Communications service include press release writing and distribution, article and case study creation and placement with trade press publications, organising and implementing technical media briefings, presentation and video script preparation and event speaking.
How Do I Personally Benefit?
Technical / trade press media communications is unlike any other form of marketing. It is not like advertising, for example, where you pay for an advertisement and your coverage in print or appearance online is guaranteed. With media communications, your submission has to make the cut. An editor will decide if your submission is worthy of inclusion.
If you want good results (coverage), media communications requires five things: 1) specialist writing skills, 2) fine-tuned processes 3) fit-for-purpose tools, 4) media contacts and 5) a clear understanding of how the industry works.
At Declaration, we have all five of the above, and can get you the results you want without disturbing you or your technical colleagues more than is absolutely necessary.
Interested? Let's Talk
We’re here to help. Book a free and confidential consultation with us and tell us about your communications and overall marketing objectives.
We can also give you a live demonstration of our Declaration Database, which contains hundreds of media contacts and the forward features lists of many trade press publications.
Need More?
Most of our services are tailored to provide both proactive and reactive support to people who are solely responsible for marketing. However, for many SMEs, marketing is often an additional activity the sales team/people must take on; until the company can grow to a size to employ a full-time marketing professional. Getting to that size can be a challenge, though.
In another situation, an SME might have a dedicated marketing person who will be away from work for a known period of time; maternity or paternity leave, or perhaps they want to take a sabbatical. It is difficult to disperse that person’s work, and it seldom makes sense to recruit to provide cover.
To provide for these situations we offer a Fractional Technical CMO service. It builds on our media communications service (which itself builds on our content creation service) and we effectively manage ourselves to do everything necessary to support the growth of your business.