Content Creation
We provide you with a steady stream of professionally written business to business (B2B) and engineer to engineer (E2E) technical marketing content enabling you to keep your website fresh, your outbound marketing current and engaging, and to keep your company in the minds of prospects and existing customers.
B2B and E2E content marketing is all about creating and sharing valuable, relevant and consistent content to attract and retain best-fit customers. The content you send out draws your products and services to the attention of prospects, and the content on your website supports your buyers’ journeys and helps them make informed decisions.
In fact, your business cannot grow without valuable content. Your customers are expecting it and have become used to finding helpful content online, ungated and for free.
Also, Google’s algorithms now rank webpages on their relevancy and usefulness. This means you must offer advice and guidance on your website if you want to be found through searches.
As experienced technical writers, communicators and marketers we’ve optimised our Content Creation service to provide you with a diverse content mix, one that includes but is not limited to articles, blog posts, bios, brochures, news items and video scripts. Moreover, as former technical journalists, we excel at the creation of guides, white papers and case studies; which are considered three of the most valuable forms of content to have on your website, but which many companies struggle to create.
How Does the Service Work and What Does it Cost?
The service is delivered through an annually renewable contract and is underpinned by our flexible Activities & Credits scheme.
You have access to many of our standard activities, each of which has a credit value, and you have a number of credits to redeem against activities, such as us writing an article or a case study for you.
We deliver against your content (or overall marketing) strategy and the account management we provide includes content planning and scheduling: i.e. the formation and maintenance of a content calendar.
Our service starts at just £2,200 per month.
Terms and conditions apply.
How Do I Benefit?
You get to focus on the management of your company’s marketing: which incidentally is where you add most value as opposed to struggling to produce content. By supporting you with content creation, we make your life easier and more enjoyable.
Moreover, by the time you have factored in salary, NI and pension contributions, and the provision of office space and IT, the fact of the matter is that our content creation service costs your company a lot less than it would to hire a marketing assistant to support you. And with us you get a technical journalist with hands-on engineering experience that is already familiar with the markets you serve.
If you already have a content plan and/or calendar, we will simply deliver against it. But if you don’t have either, that’s not a problem, we can develop both for you.
Yes Please, I Need Engaging Content on an Ongoing Basis
We’re here to help. Book a free and confidential consultation with us and let’s discuss the different kinds of content you are likely to need and at what frequency.
In Need of Communications as Well?
Under our Media Communications service we distribute your press releases to the trade press. Indeed, Amanda Warrilow, co-founder of Declaration, was formerly BAE Systems’ Press Officer. We have hundreds of media contacts.
We can also place the articles and case studies we write for you in trade press publications and online. And if you think your social media presence could be stronger, we can help you there too; by developing a social media schedule for you. Let us take care of your posts, freeing up even more of your time.