Content Planning & Creation

Our Content Planning and Creation service is engineered to cut through the noise, transforming your content marketing from a reactive, keep-up chore into a proactive, powerful asset that helps you grow your business.

We don’t just create content, we own its entire content lifecycle, from strategic planning and meticulous scheduling to precise execution and maintenance. This, along with our constrained use of AI, ensures your brand consistently communicates your expertise, keeps your website vibrant and your outbound marketing compelling.

Why Strategic Content Planning is Non-Negotiable

Content marketing demands more than just sporadic articles or blog posts. Your audience expects a continuous flow of valuable, ungated and helpful information, such as in-depth white papers and engaging case studies that give your customers confidence.

Crucially, it’s not just about making sure your content is search engine optimised (SEO) it must be generative engine optimised (GEO) as well, to ensure ChatGPT, Google AI Overviews etc. can parse and summarise content and make recommendations.

What We Do

We deliver against your content strategy (or broader marketing strategy) by producing, maintaining and delivering against a content plan. Or we can deliver against your content plan, if you have one. Importantly, the content we create is SEO and GEO.

Leveraging our extensive experience as technical journalists (and drawing on our engineering backgrounds), we excel in producing white papers, case studies and guides, content forms that are universally recognised as highly valuable – for supporting buyer journeys and informing critical decision-making – but which are challenging for companies to produce internally.

We can also create articles, blogs and copy for news, formal press releases, newsletters, e-mailouts, social media, video scripts and presentations. Indeed, we’re happy to take ownership of specific forms of content or all your content, as much as you need for organic lead generation and your outbound communications.

How the Service Works and What it Costs

The service is underpinned by our modular, flexible and scalable Activities & Credits scheme.

Following a discovery call we will propose a content plan, or we can review and provide feedback on any plan you already have in place. We will then map the plan against our standard activities (such as originating articles, white papers etc) – where each activity is clearly defined in terms of the process, the deliverable and responsibilities – and produce a delivery schedule.

As standard our service is provided under an annually renewable contract and starts at just £2,400 per month – a figure comparable to the salary you would pay a marketing assistant, but with us you get an extremely experienced agency (incl. a technical journalist with engineering qualifications).

The service comes pre-loaded with 120 credits, enough to fund up 10 articles for example, and we will advise on how many additional credits will be needed to execute your content plan.

How You Personally Benefit

Our promise is a consistently full technical marketing content pipeline, perfectly aligned with your marketing goals, and delivered with unwavering quality – all without consuming your valuable time or that of your engineers. By partnering with us, you will:

• Reclaim Your Time: Delegating the complexities of content generation and management allows you to concentrate on strategic business development and core operations.

• Achieve Consistent Excellence: Benefit from a steady stream of professionally crafted, technically accurate content that elevates your brand authority and engages your target audience. Our deliverables are designed to resonate deeply with human readers while being easily discoverable through both traditional SEO and emerging GEO.

• Optimise Your Marketing Spend: We are cost-effective alternative to in-house hiring. Our service provides a dedicated team with a unique blend of technical journalism and hands-on engineering expertise, without the overheads of salary, National Insurance, pension contributions, office space, and IT provision.

• Leverage Cutting-Edge AI, Responsibly: Gain a competitive edge through our intelligent application of AI, ensuring efficiency and innovation without compromising accuracy or ethical standards. See our AI Transparency Policy.

• Secure a Strategic Partner: Work with a team deeply familiar with your markets, capable of anticipating your content needs and proactively driving your content strategy forward.

Do You Need Communications As Well?

Check out our Media Communications service. It builds on our content planning and creation service by adding social (and if you want trade press) media communication planning, scheduling and execution.

Experienced technical journalist Richard Warrilow will be responsible for content creation and Amanda Warrilow (formerly BAE Systems’ Press Officer) will become your communications officer.