Media Communications
We provide you with a Communications Office that is responsible for writing and distributing your press releases and creating and placing your articles / case studies in high profile trade press publications. We are also responsible for growing your social media presence.
Reaching out to prospects through the trade press and social media channels is essential if you are to attract new business. It is also important to keep existing customers informed and engaged if you are to retain their respect and loyalty.
Through trade press and social media communications you can become a voice-of-authority, a provider of advice and guidance, someone to be trusted and who is there to help customers.
We know how to write attention-grabbing news items, advice-rich articles and compelling case studies – all of which we can do for you under our content creation service. Our media communications service goes one step further. We become your Communications Office, sending your press releases (which we write for you) to our network of journalists, placing your articles and case studies (also written by us) in high profile publications, and we will grow your social media following.
How Does the Service Work and What Does it Cost?
The service is delivered through an annually renewable contract and is underpinned by our flexible Activities & Credits scheme.
You have access to many of our standard activities, each of which has a credit value, and you have a number of credits to redeem against activities, such as us sending out press releases or placing articles in the trade press on your behalf.
We deliver against your content and communications (or overall marketing) strategies and the account management we provide includes the provision of a Communications Officer; that takes care of your communications (and content) planning and scheduling: i.e. the formation and maintenance of a marcoms calendar.
Our service starts at just £2,600 per month.
Contact us for details of which activities are available under this service.
How Do I Benefit?
Media communications (particularly to engineering trade press) is unlike any other form of marketing. It is not like advertising, for example, where you pay for an advertisement and your coverage in print or appearance online is guaranteed. With media communications, your submission has to make the cut; and be considered worthy of inclusion.
However, if you want good results media communications requires specialist writing skills, fine-tuned processes, and fit-for-purpose tools. And where trade press communications are concerned you not only need a wealth of media contacts but also a clear understanding of how the industry works. And that’s where we come in.
We know how to write formal and correctly formatted press releases, and we have an extensive network of editors, reporters and freelancers, many of whom we know personally. We also know how to write engaging social media that will grow your following.
Yes Please, I Need a Communications Office
We’re here to help. Book a free and confidential consultation with us and we’ll explain how we will promote your company through media communications.
In Need of More?
Most of our services are tailored to provide both proactive and reactive support to people who are solely responsible for marketing. However, for many SMEs, marketing is often an additional activity the sales team/people must take on; until the company can grow to a size to employ a full-time marketing professional. Getting to that size can be a challenge, though.
In another situation, an SME might have a dedicated marketing person who will be away from work for a known period of time; maternity or paternity leave, or perhaps they take a sabbatical. It is difficult to disperse that person’s work, and it seldom makes sense to recruit to provide cover.
To provide for these situations we offer a turnkey Marketing Management service. It builds on our media communications service (which itself builds on our content creation service) and we effectively manage ourselves to do everything necessary to support the growth of your business.