10 Out of 10

Here are 10 reasons why Declaration is uniquely positioned to support your marketing efforts:

1 – Deep Technical Credibility

Unlike many generalist marketing agencies – and even those that claim they ‘understand’ deep-tech – the fact of the matter is that Declaration combines hands-on engineering experiences with technical journalism and PR/marketing expertise. This enables us to communicate to both engineers and business buyers alike without over-simplifying or mis-representing technical content.

2 – Dual Audience Communication

We explicitly target both business and engineer audiences. Specifically, most agencies are strong at either business-benefit messaging or consumer storytelling, but few are adept at translating complex technical features into meaningful business outcomes, something that is critical in high-tech engineering sectors.

3 – Empathy

We have worked in the marketing departments of well-known engineering companies. We know the pressure you’re under, the bottlenecks in your processes, and the metrics used to measure your campaigns. So, let’s be honest, you are not worried about technical content creation or trade press communications per se as they are a means to an end. You are more interested in getting results (leads and sales) without distracting your busy engineers: and that’s where we come in.

4 – Everything Produced In-House

Unlike other agencies, we do not outsource to freelancers. Doing so introduces delays, dilutes the messaging and compromises quality. With Declaration, we deliver against your content and communication plans personally. There’s no-one in between, and every deliverable meets our strict internal standards for accuracy, clarity and brand alignment.

5 – Tightly Constrained Use of AI

We use AI. Who doesn’t? However, we use it selectively and transparently to support content development, with every AI-assisted output undergoing rigorous human review to ensure accuracy, quality and alignment with your expectation. This approach ensures AI enhances (rather than replaces) our expert judgement, thus maintaining full control and accountability throughout. Also, you are welcome to request – and we can guarantee – ‘fully human‑generated’ content with background sources / references included.

6 – Extensive Media and Sector Contacts

We have decades of combined trade press experience (Richard as a technical journalist and Amanda as a Press Officer). Not surprisingly we have an extensive network of trade press media contacts and the credibility to secure the placement of articles and case studies in high-profile trade press publication. Also, Declaration’s enviable reputation goes a long way to securing good media coverage from press releases. Indeed, the vast majority of our work comes from recommendations made by publishers and editors, and Richard has been on the judging panels of three prominent industry awards to date.

7 – Flexible, Modular & Scalable

We operate an easy-to-understand ‘Activities & Credits’ model, which underpins all of our services. An activity is something we do for you – such as writing a white paper or issuing a press release – and every activity has credit value. You have a pot of credits for use throughout your engagement with us, and you choose exactly how you want to redeem those credits. You are in full control.

8 – Open Pricing Structure

You live in a world of budgets, campaign cycles, procurement justification, predictable spend and illustrating value per output. Accordingly, transparent pricing is essential in all B2B services: because if you engage with an agency without transparent pricing, you run the risk of costs ballooning and delays when work comes along (which it always does) that is outside of the initial agreement, because quotes/contracts need to be issued or revised. We are confident in the value that we provide, and all our clients pay exactly the same amount for the same deliverables (activities).

9 – Cost Effective Alternative

Our entry-level service (Content Creation) starts at less than you would pay for a marketing assistant straight from university, but with us you get more than 60 years of experience, our constrained use of AI and extensive media contacts. We are a husband-and-wife team, we don’t outsource (which most agencies do and apply a mark-up) and we charge a lot less than comparably skilled/experiences agencies – not that there are many – which is why we’re confident to include prices on our website.

10 – Committed to Business Growth

In addition to being a co-founder of Declaration, Richard is Technical Director of Leadnamic Systems. He and his business partner, published business consultant Richard Mawer, are currently developing an AI-enhanced business development/growth platform that is built on a proprietary CRM. Accordingly, as well providing technical marketing services to you we can offer business development advice and guidance.