Advertisement Placement (ADP)

Activity available under: Marcoms Accelerator, Media Communications and Marketing Management services.

Scope: Single advert, single placement

Credit value: 1

Description

Even with the growing popularity of content marketing, advertisements remain effective marketing tools, be they in print or online.

Definition

‘Placement’ means the submission of the artwork for a single advertisement for inclusion in a single trade publication (for one or more scheduled appearances) or for inclusion on an online platform for a set period.

The Process

Declaration manages all aspects of the placement, pays for the placement and claims the costs through expenses. Other than drawing a credit and claiming the expenses there is no other cost to you – i.e. we do not make a markup, and any ‘agency discounts’ we may get are extended to you.

The Deliverable

We submit all material and make payments, and provide you with proof that the advertisements ran (for print) and/or appeared online (links).

Last updated: 9th April 2026