Artwork (AW)

Activity available under: Marcoms Accelerator, Content Creation, Media Communications and Marketing Management services.

Scope: Single image

Credit value: 1

Description

Most of the material we produce for you requires images, photography, diagrams and illustrations. If you are unable to supply such artwork, we can create it for you.

Definition

In this context, artwork is a simple diagram/illustration or simple graphic (eye candy) for a social media post or to break up a blog – it is not though something as complex as advertisement of banner design.

We do not differentiate between Origination and Rework, as this is a quick turnaround activity and there is little time difference between the two. It is recommended, for brand consistency, that you supply with source files, image backdrops and logos as appropriate.

The Process

If the artwork is required for your use, it is typically generated against a verbal or written brief from you. Alternatively, if the artwork is something we need (for a press release, for example), we will already have an idea of the kind of image needed.

Please note, if the artwork we are to create requires source artwork (product photos, logos etc.) you are responsible for its provision at suitable resolution and in an appropriate file format.

The artwork will be produced under strict version control and, towards the end of the process, you will be asked to approve a specific version.

The Deliverable

Unless otherwise requested, once approved, artwork is supplied in JPEG format, in CMYK mode and at 1800 x 1200 pixels for landscape and 1200 x 1800 pixels for portrait. This is suitable for most print applications. We also supply a lower resolution RGG version for digital use.

Last updated: 10th April 2026