Testimonials
Declaration has an enviable reputation in the world of B2B and E2E technical marketing, as most of our work comes through recommendations: from not only people we’ve supported in the past, but also editors and publishers.
Here’s What Our Clients Say
“Declaration is a highly valued extension to my US-based marketing team. Located in the UK, Declaration is ideally positioned for when marketing activities involve working with customers, third parties and trade press publications in Europe. But they are far more than a satellite marketing operation, most of the content they produce is for our global marcoms and Richard Warrilow hosts most of our webinars for US-based attendees.”
Louie De Luna, Director of Marketing, Aldec Inc.
“Because of Declaration’s self-driven nature, and genuine passion for the work they do, it really simplifies our work, makes everyone more efficient and produces quality deliverables, on time, every time…”
Louie De Luna, Director of Marketing, Aldec Inc.
“I first worked with Declaration in 2012, when I was the Business Development Executive of the semiconductor business unit of a well-known US Defence company. I recognised back then that Declaration provides a unique service. They take challenges in their stride, are flexible, trustworthy and have high integrity. When I subsequently joined HORIBA, I was quick to bring Declaration onboard to support me again.”
Phil Burnside, Head of Marketing & New Business Development, HORIBA UK
“Declaration supported us on a number of campaigns. Their professionalism, proactivity and ability to deliver high quality content within very tight timeframes have been of great value to us. Working with Declaration is enjoyable and has enabled everyone involved in the marketing process here to free up time to focus on the more strategic aspects of our business, plus they’re assisting us greatly with communicating HORIBA’s value proposition.”
Ifigenia Balkoura, Senior Creative Content, HORIBA UK
“Declaration is very much part of Team Nexus. They’ve greatly boosted our presence in the industry, made us into a voice-of-authority and support us in ways no other marketing agency could.”
Michael Barrett, Managing Director, Nexus Industrial Memory
“Before engaging Declaration, our press releases resulted in little coverage. Now, we’re getting pick up in, on average, six leading trade publications every time a PR goes out. Also, we’d never submitted any thought-leadership articles or case studies to editors for consideration before, because our sales engineers are too busy to create the material and I don’t have a technical background.”
Victoria Barrett, Marketing Director, Nexus Industry Memory
“Declaration recently supported us in the selection of a new supplier, one of four we were considering. Investigating all four, and reporting back, Declaration reached the same conclusion as us. This gave us the confidence that the new supplier’s products would sit well alongside our existing ones, and that they have strong, marketable benefits. I know of no other marketing company that could have helped de-risk our BD plans in this way.”
Michael Barrett, Managing Director, Nexus Industrial Memory
“Declaration came highly recommended, and their Marcoms Accelerator Programme was a perfect fit as I needed support on a one-off project. They managed an important communications campaign for which they wrote and distributed a press release that resulted in media coverage on three continents.”
Erik Barhorst, Managing Director, Logic-X
“As a technical distributor working in advanced engineering sectors, we’re keen to add value to the services we provide our suppliers and partners. We and they are impressed with Declaration’s fresh approach to content-driven marketing and advice-led trade press communications.”
Eamonn Redmond, Sales Director, Inseto (UK) Limited
Can We Help You?
We would love to add you to the list of people we have helped over the years. Connect with us today and we will explain how our B2B and E2E marketing support services can help grow your business, and how we can make your life easier.
Here’s What Editors Say
“As the editor of a leading electronics magazine, I receive about 90 press releases a day. Of these, only an extreme few will make the cut and be reproduced as news because I have precious little time to prioritise which news items will be of most value to my readers. Declaration gets this. They never send me anything they feel won’t be of relevance and what they do send is written in a way that enables me to make a decision in a matter of seconds.”
Neil Tyler, Editor, New Electronics
“Declaration writes engaging case studies. In addition to explaining who did what where and why, there’s always information present that will help others. It’s clear, when reading a case study penned by Declaration, that they’re engineers at heart and that they want to help others, and not just tell a ‘Company X Saved the Day’ story. Their case studies have real value and portray their clients in a particularly good light”.
Rachael Morling, Editor, Design Solutions
“Declaration isn’t quite like your typical PR agency. They really understand advanced engineering, from both technical and market perspectives, and they understand the world of publishing. The benefit to me is that if I have any questions, Declaration will seek and provide answers they personally understand. That’s invaluable if I’m up against a deadline because all a non-technical agency can do is act as a messenger – understanding neither my questions nor their client’s answers.”
Elizabeth Valero, Editor, Commercial Micro Manufacturing
“Declaration’s industry knowledge is very impressive, and the articles they write and submit on behalf of their clients read well, require minimal subbing and provide great advice to my readers. Also, because Richard has hands-on embedded systems design experience and has used a variety of test and measurement equipment over the years, we regularly invite him to be on the judging panels of Datateam’s industry awards.”
Catherine Hackett, Editor, Components in Electronics
Note, to date, Richard has been a judge on The Instrumentation Excellence Awards (2023) and the Electronics Industry Awards (2024). He is also on the judging panel of the 2025 Instrumentation & Electronics Awards.
“Having worked in various editorial roles and for a variety of technical publications, I’ve received many article submissions over the years that have brought tears to my eyes. But not tears of joy. I can’t tell you how often I’ve agreed an article brief – of so many words and images, along with a strict submission deadline – with an agency or company’s in-house marketing person only to receive copy that is not only delivered late but also with far too many or far too few words and/or images. In the case of print publications, that’s a nightmare to manage because the flat plan is already set, and we can’t miss our printing slot. As for the copy, its value to my readers can be hit and miss and often contains product plugging.
However, when I recently received an article from Declaration it was like a breath of fresh air. I was genuinely impressed. They delivered what they said they would, a little before the agreed submission date, and the word count and provision of images were exactly as promised. Most importantly, the copy was well-written, engaging, void of marketing hype, and was formatted in such a way that made editing (not that much was needed) and page layout very easy. The quality of their work and their appreciation of editorial and publishing requirements is increasingly rare these days. It’s a real pleasure to work with professionals like the folks at Declaration”.
Clive “Max” Maxfield, Editor-in-Chief, Designing Electronics North America (DENA)
Other Testimonials
“We recently supported one of Declaration’s clients with a case study. We’re doing some extremely advanced work, but it was clear from the outset that Declaration knew the subject matter – and knew it well. Just one interview, the provision of a near-right-first time draft, a few tweaks by email and job done. I estimate that I and my colleagues involved in the case study invested no more than a few hours of our time.”
Dr Peter Gammon, Associate Professor (Reader) in SiC Power Electronics, University of Warwick
It’s All About Representation
We thank all of the above for their kind comments, and it is very humbling that we are so highly regarded within the industry.
We take great pride in how we conduct ourselves when supporting our clients, as we are representing their values when we liaise with their customers (for case studies, for example) and when communicating with editors on their behalf. Indeed, the behaviour, professionalism, efficiency and politeness of an agency is a reflection on the company that appointed them.
Can we represent you?