Webinar Hosting – 1 Time Zone (WBH1)

Activity available under: This activity is only available under our Marketing Management service.

Scope: A single webinar of up to 1 hour’s duration.

Credit value: 8

Description

Experienced journalist and interviewer Richard Warrilow hosts your webinar.

Definition

Technical webinars are popular because they offer a highly effective, cost-efficient and interactive way to bridge the gap between complex technical information and a specialised audience. Having a third party, particular a journalist, host you webinar gives it an air of independence and boosts your authority.

Importantly, your webinar should not be a blatant sales pitch. Rather, it is an opportunity for the experts within your organisation to educate and advise on a particular challenge. Alternatively, if your webinar is promoted as “Learn How to Reduce Your Design Cycles With [Product Name]”, then the audience will be aware of what they are signing up for, and product(s) should feature heavily.

The Process

You, the client, must have a hosting platform to which Declaration must be given administrative-level access. We recommend GoToWebinar.

Please note, you are responsible for coming up with an engaging title – one that ideally conveys exactly what attendees will learn – and for writing a 200- to 300-word abstract (including agenda). You are also responsible for supplying speaker bios of between 50 and 100 per speaker.

Once you have your title, abstract and speaker notes we recommend you add the webinar to the Events page of your website at least four weeks prior to the webinar date.

You are responsible for promoting the webinar (though we can do that for you too – see Additional).

We require sight of your presentation (a final or near final) at least four working days before the webinar and reserve the right (based on more than 10 years hosting experience) to request adjustments if we feel the content is not aligned with the title or what is promised in the abstract. We do this to ensure that you get the possible engagement with your audience, and because our reputation is at stake too. Declaration also reserves the right to promote your webinar in our LinkedIn profile.

Once we have had sight of your presentation, we will work with you to formulate between 5 and 10 questions that Richard, the host, will ask during the Q&A.

Based on the abstract and your presentation, we will produce and share with you a host script (including running order) two working days prior to the webinar and, if this is your first webinar, we will conduct a trial run free of charge. Trial runs can be performed for subsequent webinars for 1 credit per webinar.

On the day, all presenters and panellists must sign-in at least 15 minutes before the start of the webinar so that audio quality can be verified and screen-sharing tested. If the platform used is GoToWebinar, Declaration will launch the webinar (and start recording).

The agenda will be followed to the letter, deviating only if technical problems are encountered.

Ideally, the webinar should complete within the hour as, in our experience, attendees start dropping out in the last five minutes or so. Overrun should be avoided. Regarding the number of attendees, you should expect between 25 and 35% of registrations to attend.

Declaration will be responsible for converting the recording into an MP4 (again, assuming GTW is the platform). This will be supplied via WeTransfer.

Additional

Depending on your geographical remit it can make a lot of sense to conduct the webinar in two different time zones on the same day. See Webinar Hosting #2. Doing so makes it easier for attendees in say mainland Europe and on the East coast of the USA to attend at times that best suit them. You are likely to have more attendees this way, as opposed to conducting a single webinar for mainland Europe and East coast USA. It also makes better use of the time/effort you put into your presentation – plus you have two recordings to choose from when it comes to posting on your website.

For this reason, we offer a discounted same-day-same-topic-two-run webinar activity.

In addition, we are able to convert the main part of your webinar into an article (Article Rework) or one or more blogs (Blog Rework), giving your prospects/customers the choice of learning from you through a video or through reading written content with links to parts of your website. And if you are using us for your media communications too, we can place (Trade Press Placement) any article based on your webinar with a high-profile publication.

Last updated: 13th April 2026