by Team Declaration | Aug 28, 2026 | Content Creation, Content Marketing, Engineering Marketing, Technical Marketing
There is no shortage of content in the world of B2B marketing. Generative AI tools have made it faster and cheaper than ever to produce blog posts, white papers, product descriptions and social media updates. The result is a marketplace that is drowning in words; and...
by Team Declaration | Mar 24, 2026 | Content Creation, Content Marketing, Lead Generation
Content marketing is an effective tool, and one that – according to some reports – increases user engagement for 72% of marketers. However, when it comes to promoting your business, it’s hard to know which types of content marketing will work best. From blog posts and...
by Team Declaration | Feb 28, 2026 | Content Creation, Content Marketing, Lead Generation
Content marketing is far more than a buzzword, it’s an essential marketing tool that can help you boost audience engagement and establish your brand presence. How? To answer that question, let’s look at the top 10 benefits of content marketing. To start with though,...
by Team Declaration | Feb 1, 2026 | B2B Marketing, Case Studies, Content Marketing, PR, Press Communications
Case studies provide you with a powerful way to connect with your target audience and they can be highly effective at helping you generate leads and close deals. According to recent research, over 50% of B2B buyers engage with case studies, citing them as one of the...
by Team Declaration | Dec 14, 2025 | Content Marketing
One of the most common questions we get asked here at Declaration is: “What is Content Marketing?” Essentially, it is a form of marketing that is focussed on creating, publishing and distributing content for/to a targeted audience’; predominately online. Sharing...
by Team Declaration | Nov 18, 2025 | Content Marketing, Marketing Communications
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
