by Team Declaration | Jun 8, 2022 | Content Creation, Content Marketing
Pillar Pages & Topic Clusters: Why are they Important? Search behaviours have changed. Nowadays, to maximise the impact of your content marketing you need to not only write high-quality content – but consider how to organise it. Your blog architecture needs to...
by Team Declaration | Mar 24, 2022 | Content Creation, Content Marketing, Lead Generation
Content marketing is an effective tool, and one that – according to some reports – increases user engagement for 72% of marketers. However, when it comes to promoting your business, it’s hard to know which types of content marketing will work best. From blog posts and...
by Team Declaration | Feb 28, 2022 | Content Creation, Content Marketing, Lead Generation
Content marketing is far more than a buzzword, it’s an essential marketing tool that can help you boost audience engagement and establish your brand presence. How? To answer that question, let’s look at the top 10 benefits of content marketing. To start with though,...
by Team Declaration | Dec 14, 2021 | Content Marketing
One of the most common questions we get asked here at Declaration is: “What is Content Marketing?” Essentially, it is a form of marketing that is focussed on creating, publishing and distributing content for/to a targeted audience’; predominately online. Sharing...
by Team Declaration | Nov 18, 2021 | Content Marketing, Marketing Communications
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
