by Team Declaration | Aug 28, 2026 | Content Creation, Content Marketing, Engineering Marketing, Technical Marketing
There is no shortage of content in the world of B2B marketing. Generative AI tools have made it faster and cheaper than ever to produce blog posts, white papers, product descriptions and social media updates. The result is a marketplace that is drowning in words; and...
by Team Declaration | Mar 24, 2026 | Content Creation, Content Marketing, Lead Generation
Content marketing is an effective tool, and one that – according to some reports – increases user engagement for 72% of marketers. However, when it comes to promoting your business, it’s hard to know which types of content marketing will work best. From blog posts and...
by Team Declaration | Mar 9, 2026 | Marketing Communications
Marketers in engineering sectors need to know exactly how their technical marketing communications activities are working in terms of engagement, lead generation and conversions. However, it is essential to use the most appropriate metrics as marketers that fail to...
by Team Declaration | Feb 28, 2026 | Content Creation, Content Marketing, Lead Generation
Content marketing is far more than a buzzword, it’s an essential marketing tool that can help you boost audience engagement and establish your brand presence. How? To answer that question, let’s look at the top 10 benefits of content marketing. To start with though,...
by Team Declaration | Feb 16, 2026 | Engineering Marketing, Marketing Communications, Press Communications
In all advanced engineering sectors, trade press communications continues to be an essential aspect of marketing and public relations (PR) – despite the increased use of social media platforms. The traditional role of PR professionals is to raise awareness of a...
