by Team Declaration | Jan 18, 2026 | Engineering Marketing, Marketing Communications
The big challenges facing technical marketers in the digital era according to GNC Engineer Wess Gates “Engineering is inherently a difficult business to sell and market”. If you’re responsible for marketing in an engineering company, you may well agree...
by Team Declaration | Dec 16, 2025 | Engineering Marketing, Marketing Communications
Recent world events have greatly accelerated the shift towards digital marketing and the importance of marketing communications. They have raised the stakes when it comes to creating a competitive engineering marketing strategy. However, it’s difficult to find and...
by Team Declaration | Dec 14, 2025 | Content Marketing
One of the most common questions we get asked here at Declaration is: “What is Content Marketing?” Essentially, it is a form of marketing that is focussed on creating, publishing and distributing content for/to a targeted audience’; predominately online. Sharing...
by Team Declaration | Dec 7, 2025 | B2B Marketing, Lead Generation, PR
Industry Awards: 8 Reasons Why You Should Enter Industry Awards Unsure about whether to enter your company into industry awards? Don’t be. Go for it because – whether you shine in product design, manufacturing, customer service, sustainability, training or...
by Team Declaration | Nov 18, 2025 | Content Marketing, Marketing Communications
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
