by Team Declaration | Nov 18, 2021 | Content Marketing, Marketing Communications
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
by Team Declaration | Sep 9, 2021 | Marketing Communications
It’s all too easy to spread confusion about your brand, products and services, especially if you keep sharing a mixture of ad hoc information with your target customers. If this sounds like you, then it’s time to ramp up your marketing efforts and create a consistent...
by Team Declaration | Apr 21, 2021 | Marketing Communications
Unless prospective customers know about your products you won’t be able to sell them. It really is as simple as that. And to make prospective customers aware you even exist you must communicate the benefits your products to them using marketing communications. The...
by Team Declaration | Mar 9, 2021 | Marketing Communications
Marketers in engineering sectors need to know exactly how their technical marketing communications activities are working in terms of engagement, lead generation and conversions. However, it is essential to use the most appropriate metrics as marketers that fail to...
by Team Declaration | Feb 16, 2021 | Engineering Marketing, Marketing Communications, Press Communications
In all advanced engineering sectors, trade press communications continues to be an essential aspect of marketing and public relations (PR) – despite the increased use of social media platforms. The traditional role of PR professionals is to raise awareness of a...
by Team Declaration | Jan 18, 2021 | Engineering Marketing, Marketing Communications
The big challenges facing technical marketers in the digital era according to GNC Engineer Wess Gates “Engineering is inherently a difficult business to sell and market”. If you’re responsible for marketing in an engineering company, you may well agree...
