by Team Declaration | Mar 9, 2026 | Marketing Communications
Marketers in engineering sectors need to know exactly how their technical marketing communications activities are working in terms of engagement, lead generation and conversions. However, it is essential to use the most appropriate metrics as marketers that fail to...
by Team Declaration | Feb 16, 2026 | Engineering Marketing, Marketing Communications, Press Communications
In all advanced engineering sectors, trade press communications continues to be an essential aspect of marketing and public relations (PR) – despite the increased use of social media platforms. The traditional role of PR professionals is to raise awareness of a...
by Team Declaration | Jan 18, 2026 | Engineering Marketing, Marketing Communications
The big challenges facing technical marketers in the digital era according to GNC Engineer Wess Gates “Engineering is inherently a difficult business to sell and market”. If you’re responsible for marketing in an engineering company, you may well agree...
by Team Declaration | Dec 16, 2025 | Engineering Marketing, Marketing Communications
Recent world events have greatly accelerated the shift towards digital marketing and the importance of marketing communications. They have raised the stakes when it comes to creating a competitive engineering marketing strategy. However, it’s difficult to find and...
by Team Declaration | Nov 18, 2025 | Content Marketing, Marketing Communications
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
by Team Declaration | Sep 15, 2025 | Engineering Marketing, Marketing Communications
Engineering companies are great at creating ground-breaking products. However, many struggle to get their products seen by the right people. This is where using a smaller engineering marketing agency can pay dividends. This is mainly because they understand and are...
