by Team Declaration | Feb 16, 2021 | Engineering Marketing, Marketing Communications, Press Communications
In all advanced engineering sectors, trade press communications continues to be an essential aspect of marketing and public relations (PR) – despite the increased use of social media platforms. The traditional role of PR professionals is to raise awareness of a...
by Team Declaration | Jan 18, 2021 | Engineering Marketing, Marketing Communications
The big challenges facing technical marketers in the digital era according to GNC Engineer Wess Gates “Engineering is inherently a difficult business to sell and market”. If you’re responsible for marketing in an engineering company, you may well agree...
by Team Declaration | Dec 16, 2020 | Engineering Marketing, Marketing Communications
Recent world events have greatly accelerated the shift towards digital marketing and the importance of marketing communications. They have raised the stakes when it comes to creating a competitive engineering marketing strategy. However, it’s difficult to find and...
by Team Declaration | Nov 12, 2020 | Engineering Marketing, Marketing Communications
As in so many other sectors, advanced engineering companies have had to transform the way they work in light of the Covid-19 pandemic. The same can be said for technical marketers working in the industry who have been forced to relook at every element of their...
by Team Declaration | Sep 15, 2020 | Engineering Marketing, Marketing Communications
Engineering companies are great at creating ground-breaking products. However, many struggle to get their products seen by the right people. This is where using a smaller engineering marketing agency can pay dividends. This is mainly because they understand and are...
