Marketing Sheet Design (MSD)

Activity available under: Marcoms Accelerator, Content Creation, Media Communications and Marketing Management services.

Scope: builds on to marketing sheet copy origination or rework activities

Credit value: 2 per side

Description

In this context a ‘marketing sheet’ might be:

  • a product/data sheet (showing benefits, features and providing technical specifications);
  • a product family/range overview sheet;
  • a corporate backgrounder (i.e., company history);
  • a technology backgrounder;
  • a case study; or
  • a guide (e.g., a ‘How to…’ document).

Definition

‘Design’ means the laying out of copy, photos, graphics and illustrations. This is a follow-on activity, following on from marketing sheet copy origination or rework; i.e. copy is approved by you.

The Process

The design is produced to an agreed brief (either verbal or written).

You are responsible for providing us with your brand guidelines, logo, colour references etc.

The design will be produced under strict version control and will be asked to approve a specific version.

The Deliverable

This will be a print quality PDF and lower resolution PDF (for digital use).

Last updated: 10th April 2026