News Origination (NO)

Activity available under: Marcoms Accelerator, Content Creation, Media Communications and Marketing Management services.

Scope: up to 400 words (main body)

Credit value: 8

Description

Within all companies there are announcements that do not necessarily warrant a formal press release (being issued to the technical/trade press) but still deserve a place on the company’s website; for local PR and for investors, partners, customers, suppliers and other stakeholders to see, for example.

Definition

‘Origination’ means most (but not all) of the copy is written from scratch. Background material may be referred to during the writing process (i.e. background reading/research) and even reproduced word-for-word in some cases (to guarantee accuracy/consistency). Compared to a ‘Rework’, considerable time is allowed for background reading/research and, if necessary, interviews.

The Process

Copy is typically generated against a verbal brief. In some cases, a written brief may be supplied/required.

If the news item is to quote anyone outside of your organisation, you are responsible for seeking their permission before we can commence work on this activity.

You are responsible for the provision of images, photos and diagrams (at suitable resolution) that may be required. Minor image manipulation is included within the scope of this activity.

The material will be produced under strict version control. Towards the end of the process, you will be asked to approve a specific draft version or supply an amended version that will be taken to be fully approved.

The Deliverable

This will be a Word document with embedded low-resolution images and high res images as accompanying files. The news is yours to use as you see fit; e.g. place on your website and/or send out to your contacts.

Additional

If more words are required, the draw will increase by 1 credit per additional 100 words. We can create graphics and images for the article (see Artwork) and we can also source stock images/photography at cost.

If you are engaged under our Media Communications or Marketing Management service, both of which provide a Communications Office, we can push your news out through social media channels.

Last updated: 9th April 2026