White Paper Origination (WPO)

Activity available under: Marcoms Accelerator, Content Creation, Media Communications and Marketing Management services.

Scope: up to 1,600 words

Credit value: 20

Description

A white paper is an informational document issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer. It is akin to a long-form article in that 1,600 words is considered the minimum length for a white paper, and 2000+ words is quite common.

Definition

‘Origination’ means most (but not all) of the copy is written from scratch. Background material may be referred to during the writing process (i.e. background reading/research) and even reproduced word-for-word in some cases (to guarantee accuracy/consistency). Compared to a ‘Rework’, considerable time is allowed for background reading/research and, if necessary, interviews.

The Process

Copy is typically generated against a verbal brief. In some cases, a written brief may be supplied/required. The writing process will include at least one interview with you and/or your colleagues, but not customers or third parties; please refer to Case Study Origination.

You are responsible for the provision of images, photos and diagrams (at suitable resolution) that may be required. Minor image manipulation is included within the scope of this activity.

The material will be produced under strict version control. Towards the end of the process, you will be asked to approve a specific draft version or supply an amended version that will be taken to be fully approved.

The Deliverable

This will be a Word document with embedded low-resolution images and high-res images as accompanying files. The white paper, as IP and in its Word document format, is yours to use as you see fit; e.g. place on your website or include in a newsletter.

Additional

If more words are required, the draw will increase by 1 credit per additional 100 words. We can create graphics and images for the white paper (see Artwork) and we can also source stock images/photography at cost.

Last updated: 31st March 2026