Frequently Asked Questions

You will benefit from the following:

Better Qualified Leads. The content we create and, if applicable, the communications we make and the campaigns we manage on your behalf, give you an enhanced presence in the industry.  In addition, your website will start doing more of the conversion work for you.

Cost reductions. We make you more productive and your engineers too. Re’ the latter, they might currently be putting aside the occasional half or even full day to help you create your technical marketing content. That is time they are not spending on product development or supporting your customers. Thanks to our engineering backgrounds and interview skills we’ll keep your engineers’ valuable time to an absolute minimum. That’s a promise.

Reduced risk. All marcoms activities involve risk because results aren’t guaranteed. For example, sending out a press release is one thing but achieving good coverage is another. Ditto award applications. You could invest a lot of time and not even be shortlisted. We have an excellent success rate when it comes to activities that need to be approved by others (e.g. editors and award panel judges) before they can reach their intended and wider audiences. Risk cannot be completely avoided, but it can be reduced.

Better ROI. This is really the sum of the other three points. Your entire marketing engine will be leaner, slicker and more successful. Also, our services start at less than you’d pay for a Marketing Assistant – someone you’d have to bring up to speed with your products and markets – but with us you get an experienced technical agency that’s already familiar with your markets. What’s not to like?

As a minimum we can create some of the more technically focused content you need for your inbound and outbound marketing. For example, let us be the ones to liaise with your engineers. Keeping their time to a minimum, we’ll translate technical features into marketable benefits. This will save you a great deal of time and free you up to play a more strategic role in your organisation; which is where you can add most value.  In addition, we enjoy producing what is generally regarded as the hardest-to-create content, but which is most engaging: i.e. technical articles, white papers and case studies.

We’ll also make your job more enjoyable as, with an experienced agency by your side, you’ll have far greater confidence in your campaigns, knowing that risks have been minimised.

We can also manage entire campaigns for you if a big project comes along. And we can provide cover if you need to be away from work for an extended period of time, e.g. maternity/paternity leave or taking a sabbatical.

Most importantly we’re a conduit to your markets. We know your customers. We’ve been where they are and we know what they need from their suppliers. We know how the technical/trade press works and we have hundreds of trusted editorial contacts if you want to improve your media communications. 

In relation to the four Ps of the Marketing Mix – Product, Price, Place and Promotion – if you have a good product, have priced it well and have identified the right place (markets), we can certainly help you with the promotion. Trust us to do what we do best, and we will draw your markets’ attention to your products and services.

However, we need some guarentees from you in return.  You will need to impress upon us, as qualified engineers and former journalists, that your products and/or services employ (or are introducing) cutting-edge technologies. Indeed, you will need to make us believe in your products and services as much as you do, and that you have done your market research.

Also, please note we are not a Yes company. We will never make promises we cannot keep and if we have concerns about your marketing strategy or the plans you have in place, we will tell you.

In essence, the guarantee we make is that we are 100% committed to supporting companies that are themselves 100% committed to growth and prepared to place their trust in us.

Our Content Creation, Media Communications and Campaign Management services are provided under annually renewable contracts. 

Longer term contracts, up to 24 months, are available for all three of these services and we typically discount by 5%.

Our Marcoms Accelerator service is delivered over a six-week period.

Yes, and many clients engaging us for the first time do upgrade. For example, some have started with our Content Creation service and upgraded to our Media Communications service, once content is in place online.

Switching does though mark the start of a new contract. For example, you cannot have seven months of Content Creation followed by five months of Media Communications.  Instead, it would be seven months of Content Creation, followed by 12 months of Media Communications.

Downgrading is also possible, but you must give us three months’ notice.  This is because you will be downgrading from a service in which commitments (to editors, for example) have been made months in advance.  Similarly, this would also mark the start of a new contract.

Note: the new credit pool will be credited or debited in relation to how many credits are available at the point of switching services.

Yes, adjustments can be made to any of our on-going services – Content Creation, Media Communications and Campaign Management.

We can ‘reset the clock’ on any of these services if you require us to be doing more or less for you. You must give us one month’s notice and we will submit a proposal for the same type of service (to which you are currently subscribed) but with more or fewer activities provisioned. The fee will adjust accordingly.

The new service would commence from the first day of an agreed month and run for one year.

Note: the new credit pool would be credited or debited in relation to how many credits are in your existing pool at the time of transfer.

Don’t worry, that’s covered in our T&Cs. In short though, you can buy out of any service (Content Creation, Media Communications or Campaign Management) at any time.

Our services are also covered by a ‘non-performance’ termination clause (in the T&Cs). It has only ever been exercised once in our 20+ year history… and it was exercised by us on a client for their failure to fulfil their obligations.

We have never been served a termination notice as a result of us not delivering on our commitments.

As for our Marcoms Accelerator programme, which is delivered over the course of six-weeks, you can opt out at any time, but all fees would be payable in full. No one has ever opted out of the programme, and most subsequently engaged us for ongoing services.