Blog
Welcome to our blog, in which you will find a selection of useful posts providing advice and guidance to assist you in your technical B2B marketing. Enjoy.
Case Studies: Why Are They so Important for Content Marketing?
Whereas most marketing tools are all about ‘telling’ (we do this, we do that), case studies ‘show’ who you’ve helped, why and how. And those messages are of great interest to your prospective customers. They give them confidence.
Industry Awards: 8 Reasons Why You Should Enter
Entering industry awards should be part of your marketing strategy and represents a great ROI. Many awards are free to enter and even being shortlisted sends out a positive message about your products and services.
Pillar Pages & Topic Clusters: Part 2 – How to create and manage them
Examine how to create effective pillar pages and topic clusters and learn best practices to help ensure your pages work successfully for you.
Pillar Pages & Topic Clusters: Part 1 – Why Are They So Important?
They’ve been a hot topic in the work of marketing since Google revised its search algorithms, but what are pillar pages and topic clusters? And, in addition to turning up in searches, are there other benefits?
10 Types of Content Marketing
Whilst the benefits of content marketing are considerable it is crucial to deliver the types of content your target audience will most engage with, and which will produce the best results for you. Here are 10 types of content and why they’re important.
Top 10 Benefits of Content Marketing
Content marketing is an inexpensive, effective and safe way to elevate your brand, no matter what your industry. In this post we describe 10 reasons why content marketing needs to be core to your overall marketing strategy.
What is Content Marketing?
One of the most common questions we get asked here at Declaration is: “What is Content Marketing?” Essentially, it is a form of marketing that is focussed on creating, publishing and distributing content for/to a targeted audience’.
The power of using case studies to evolve your audience alignment
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
6 Steps to unlock the power of LinkedIn lead generation
LinkedIn lead generation has become a sales channel and the go to approach for targeting, connecting and engaging with your target audience. In this blog, we share six ideas that will help you to unlock the power of LinkedIn for your own lead generation.
Secrets of an effective marketing communications strategy
An effective marketing communications strategy is essential if you are to align your products or services with your target audience. In this post we examine the best way to go about creating an effective marcomms strategy.
Social Media Success for B2B Marketing
The secret to B2B social media marketing success revolves around connecting and engaging your target audience with valuable insights and content. In this post we share how to achieve this ….
What are marketing communications and why are they integral to your business?
Marketing communications are part of the marketing mix. They are how your company reaches out to customers and prospects. In this post we’ll look at the core objectives of marketing communications and consider some useful marcomms channels.
Five Essential Technical Marketing Communications Metrics
Marketers need to know exactly how their marketing communication activities are working in terms of engagement, lead generation and conversions. If you’re working in the engineering sector, and unsure which metrics to measure, you can find out here.
Trade press communications in high-tech industries: It’s still important
Whilst social media marketing is the quickest way of broadcasting your news, never lose sight of the value that comes through appearing in the trade press – and how leading publications, with their e-news and Tweets, can place you in front of new customers.
The challenges of marketing an engineering business
The big challenges facing technical marketers in the digital era according to GNC Engineer Wess Gates "Engineering is inherently a difficult business to sell and market". If you’re responsible for marketing in an engineering company, you may well agree with this...
Understanding the importance of marketing communications
Companies operating in advanced engineering sectors are finding it harder to find marketers with all the appropriate marketing and technical skills. Many therefore outsource their engineering marketing. Should you? And if so, what and why?
Engineering marketing agency: Seven advantages of using a smaller agency
Large marketing agencies have their place, but if you’re responsible for marketing at an advanced engineering company you might do well to consider engaging with a smaller and more specialist agency. Here are seven reasons why.