Services
Whatever marketing challenges you are facing, we have a cost-effective and low-risk B2B- and E2E-focused solution for you.
B2B marketing is not without its challenges. It is even harder in high-tech sectors/markets because the practice also requires engineer-to-engineer (E2E) marketing, i.e. in most cases you need to draw the products and services created by your engineers to the engineers within your existing customer base and to prospects.
If you’re serious about growing your business, attracting new leads and taking business away from your competitors, then it’s time to start making B2B and E2E declarations.
MARCOMS ACCELERATOR
This is an intensive, six-week service, tailored to support you on a specific project, such as a project launch, exhibiting at a trade show or building a new website.
This service also includes free consultancy, and we can provide valuable feedback on your current marketing methods.
Cost: £6,000
CONTENT CREATION
We create the technical content you need for your inbound and outbound marketing (even if you already have a PR/communications agency). Content includes articles, case studies, white papers and blogs, plus copy for brochures, guides and your website.
Services start from £2,200pcm
MEDIA COMMUNICATIONS
This service builds on our content creation service and includes the provision of a Communications Officer. We will write and distribute your press releases, secure the placement of your articles and case studies in magazines and online, and we can manage your social media (if you want).
Services start from £2,600pcm
CAMPAIGN MANAGEMENT
This service provides the very highest levels of support and representation. We formulate your content and communications strategies and plans (and deliver against them). Under this service we can, for example, provide in-country marketing representation and cover for maternity/paternity leave and sabbaticals.
Services start from £6,000pcm
Terms and conditions apply to all services
Activities & Credits
Underpinning all our services is a novel Activities & Credits scheme that makes engaging with Declaration as easy as choosing meal deal in a restaurant. You simply decide what level of service you require and select which activities you’d like us to do.
Activities include ghost-writing articles, producing copy for your website, writing and distributing press releases, though not all activities are available under all services.
You have a pool or pot of credits, the size of which depends on the service you opt for, plus (with the exception of the Marcoms Accelerator) you can buy more credits if you need them. Each activity has a credit value, and you redeem credits against the things you want, when you want them.
The simplicity of our business model makes our services modular, scalable, responsive and, above all else, fair.
Which Service is Best for Me?
In our 20+ year history we have helped people, from the owners of small businesses to the marketing managers and directors of large corporations. During that time, every engagement has been because of one of four scenarios. Do any of the following sound familiar to you?
I Need Support on a Project
You have an important project or campaign coming up for which you need short-term support. The support you need might be with content creation or making communications into a new market. You are not in need of a full-time agency, and you do not want to enter a long-term contract. You simply need some technical/specialist support for a few weeks.
Under this scenario, we recommend our Marcoms Accelerator service. It is tailored for things like product launches, major trade/shows events, website revamps and other important projects that come along once in a while.
I Have a Constant Need for Copy
You have a marcoms strategy and detailed plans for content and communications. You know exactly what’s needed: for example, web copy, articles, case studies, press release, social media posts etc. But where does that steady stream of content come from? You don’t want to distract your engineers. Also, your PR company (if you use one) might not be technical enough to support you.
Under this scenario, we recommend our Content Creation service. We can produce the B2B and E2E marketing content and communications you need. For less than it would cost you to a hire a non-technical marketing assistant, you get the services of an experienced technical journalist and copywriter.
I Have a Need for Outbound Marketing
You have a marcoms strategy but not necessarily the plans in place for content creation and/or communications. You need someone to create your content and to help with the planning (or even own) your external communications. For example, you want to keep your website fresh and engaging, to see your articles in print and online, and to grow your social media presence.
Under this scenario, we recommend our Media Communications service. It builds on our Content Creation service and includes a Communications Officer. We have an extensive network of trade press journalists, and we have built our own media communications database.
I Need Someone to Take Ownership
You operate at a strategic business-growth level. Most of your time is spent managing your company’s operations, overseeing product development, and liaising with existing customers.
You have few if any specialist marketing resources at your disposal. I need someone to own your marketing, and work alongside you to grow your business.
Under this scenario, we recommend our Campaign Management. We’ll take care of your marketing for you. We’ll be responsible for your content and communications plans and for implementing them. We can also represent you at trade events and speak on your behalf at trade events.
After Something Different?
Above, we outlined four typical scenarios: reasons why companies turn to Declaration. However, no two companies nor their requirements are ever the same. While we have created standard services to meet each of the above scenarios, we are able to create a hybrid service tailored to meet your exact requirements.
Connect with us to arrange a free and confidential discussion.