by Team Declaration | Sep 9, 2021 | Marketing Communications
It’s all too easy to spread confusion about your brand, products and services, especially if you keep sharing a mixture of ad hoc information with your target customers. If this sounds like you, then it’s time to ramp up your marketing efforts and create a consistent...
by Team Declaration | Apr 21, 2021 | Marketing Communications
Unless prospective customers know about your products you won’t be able to sell them. It really is as simple as that. And to make prospective customers aware you even exist you must communicate the benefits your products to them using marketing communications. The...
by Team Declaration | Mar 9, 2021 | Marketing Communications
Marketers in engineering sectors need to know exactly how their technical marketing communications activities are working in terms of engagement, lead generation and conversions. However, it is essential to use the most appropriate metrics as marketers that fail to...
by Team Declaration | Feb 16, 2021 | Engineering Marketing, Marketing Communications, Press Communications
In all advanced engineering sectors, trade press communications continues to be an essential aspect of marketing and public relations (PR) – despite the increased use of social media platforms. The traditional role of PR professionals is to raise awareness of a...
by Team Declaration | Dec 16, 2020 | Engineering Marketing, Marketing Communications
Recent world events have greatly accelerated the shift towards digital marketing and the importance of marketing communications. They have raised the stakes when it comes to creating a competitive engineering marketing strategy. However, it’s difficult to find and...
