The Insight Blog
Welcome to our Insight Blog, in which we provide advice and guidance to make your campaigns more successful. All our blogs are relevant to today’s most pressing B2B marketing challenges and the advice we give is based on our 20 years in the marcoms business – and an even longer history of working with advanced engineering companies. Enjoy.
Pillar Pages & Topic Clusters: Part 1 – Why Are They So Important?
They’ve been a hot topic in the work of marketing since Google revised its search algorithms, but what are pillar pages and topic clusters? And, in addition to turning up in searches, are there other benefits?
10 Types of Content Marketing
Whilst the benefits of content marketing are considerable it is crucial to deliver the types of content your target audience will most engage with, and which will produce the best results for you. Here are 10 types of content and why they’re important.
Top 10 Benefits of Content Marketing
Content marketing is an inexpensive, effective and safe way to elevate your brand, no matter what your industry. In this post we describe 10 reasons why content marketing needs to be core to your overall marketing strategy.
How COVID has Changed Trade Shows
After the virtual events of 2020 and 2021, which for many exhibitors did not produce good results, we are seeing a welcome return of trade shows and events. However, COVID has changed the trade show/event dynamic (possibly forever).
What is Content Marketing?
One of the most common questions we get asked here at Declaration is: “What is Content Marketing?” Essentially, it is a form of marketing that is focussed on creating, publishing and distributing content for/to a targeted audience’.
The power of using case studies to evolve your audience alignment
At the heart of an effective marketing strategy is a deep understanding of your target audience, using case studies to evolve your audience alignment is a fantastic technique to enable an evolving understanding of your audience. Your audience is constantly changing...
6 Steps to unlock the power of LinkedIn lead generation
LinkedIn lead generation has become a sales channel and the go to approach for targeting, connecting and engaging with your target audience. In this blog, we share six ideas that will help you to unlock the power of LinkedIn for your own lead generation.
Secrets of an effective marketing communications strategy
An effective marketing communications strategy is essential if you are to align your products or services with your target audience. In this post we examine the best way to go about creating an effective marcomms strategy.
Social Media Success for B2B Marketing
The secret to B2B social media marketing success revolves around connecting and engaging your target audience with valuable insights and content. In this post we share how to achieve this ….
What are marketing communications and why are they integral to your business?
Marketing communications are part of the marketing mix. They are how your company reaches out to customers and prospects. In this post we’ll look at the core objectives of marketing communications and consider some useful marcomms channels.
Five Essential Technical Marketing Communications Metrics
Marketers need to know exactly how their marketing communication activities are working in terms of engagement, lead generation and conversions. If you’re working in the engineering sector, and unsure which metrics to measure, you can find out here.
Trade press communications in high-tech industries: It’s still important
Whilst social media marketing is the quickest way of broadcasting your news, never lose sight of the value that comes through appearing in the trade press – and how leading publications, with their e-news and Tweets, can place you in front of new customers.
The challenges of marketing an engineering business
The big challenges facing technical marketers in the digital era according to GNC Engineer Wess Gates "Engineering is inherently a difficult business to sell and market". If you’re responsible for marketing in an engineering company, you may well agree with this...
Understanding the importance of marketing communications
Companies operating in advanced engineering sectors are finding it harder to find marketers with all the appropriate marketing and technical skills. Many therefore outsource their engineering marketing. Should you? And if so, what and why?
Technical marketers: Adapting your strategy to thrive through Covid-19
The Coronavirus pandemic has changed the B2B marketing landscape, forever, and the marketers of advanced engineering companies should take advantage of the opportunity to rethink their strategies – and consider how content and communications should be revitalised.
Engineering marketing agency: Seven advantages of using a smaller agency
Large marketing agencies have their place, but if you’re responsible for marketing at an advanced engineering company you might do well to consider engaging with a smaller and more specialist agency. Here are seven reasons why.